Festive Ads – The More the Merrier

Come festivals and celebrations marketers hijack print, television and digital media with all that they have got. Be it major Indian festivals including, diwali, holi or celebration of special days viz, Independence day, women’s day, children’s day etc, every brand wants to do ‘something different’ to promote themselves.

Done-to-death:

From colourful ‘holi’ ads, ‘bright and dhamakedaar’ diwali emailers, ‘proud’ Independence Day & Republic Day ads or ‘joy-filled’ Christmas ads; newspapers and emails are filled with such ‘done-to-death’ marketing material. Instead of doing something different, most of them end up being a part of the clutter.

This ad by Toyoto sums up what I am trying to point out here…

You could argue that print medium has its restrictions and hence the lack of creativity, but then here are few examples of brands that got it right and how!

Force-fit:

I guess most of the brands suffer from FOMO (Fear Of Missing Out) and hence they wish to be everywhere… whether 0na Independence day ad is relevant or irrelevant, doesn’t matter…

Just link the words ‘relevant’ to the occasion to the brand and you are sorted, or so you thought…

Not all force-fit ads are bad though. Thanks to the social media and the viral videos, many brands use the ‘emotional’ tool to get a thumbs-up.

Rajnigandha Pearls played it rather well with its teacher’s day campaign #teachernebolatha. The brand’s product and the occasion have nothing to do with each other. It’s just the stories weaved in carefully with emotions that grabs the eyeballs. But then again, this story could have been told with any other brand in picture or without any brand and it would still work just as fine.

Follow the herd:

You already know it, when one brand announces a ‘Big’ Sale the others follow the foot-steps with a ‘Great’ sale. When a particular brand proposes ‘noise-less’ or green Diwali, all the other brands don the ‘save the environment’ cape as well; whether or not they believe in it is a different question. For all you know they are the ones lighting up the sky on Diwali with those spectacular fireworks.

When people do not follow the herd and take their own stand, they truly stand-out. Take for example these two brands that instead of ‘save water ‘proposal, this brand caught on to ‘eve teasing’ that is so prevalent during Holi.

On any given day not just the mail box, but the text box and WhatsApp also are spammed with numerous marketing messages wishing me Happy diwali, eid, teacher’s day, mother’s day, father’s day, chocolate day, rose day and many days I never knew existed. It seems the day isn’t far when every day will be a celebration, literally. Till then, Happy Blog Day. Look, I just invented one!

Start Your Future NOW!

Ever think “There must be something else, something more and something better”?

The world is changing at a rapid pace. Job security is a thing of the past, and for most of us, having a j o b barely pays the bills. For most people, it doesn’t pay the bills, and certainly doesn’t allow for holidays or luxuries.

School taught us to work hard, get good grades and get a job. What it didn’t teach us was how to create wealth.

It’s the 21st century, the Information Age and if we don’t keep up we will fall behind, big time!

Traditional jobs are disappearing rapidly. Businesses now use half the staff they used to, and in many cases pay on a performance level rather than an hourly rate. And this is just the beginning of what is to come.

So what can you do about it? The answer is simple – Become an Entrepreneur.

There are millions of people globally who have discovered the secret to creating wealth through becoming an Entrepreneur. And it’s easier than you think.

To become an entrepreneur all you need is:-

A willingness to learn
A can do attitude
Determination and discipline
The desire to become a better person

Anyone can learn Entrepreneurial skills. You don’t need a university degree; you don’t even need to have finished school. In fact some of the richest people in the world had very little if any formal education. What they did have was a desire to make something positive happen in their lives.

Do you want more for your life and the lives of your family? Do you want a future that has quality?

I think we all do, but we are so caught up in the speed of ‘daily living’ that we just haven’t given much (if any) thought to the possibilities that are out there. And believe me there are endless possibilities. It doesn’t have to be all doom and gloom. Life is for living.

Once you learn the basic skills to becoming an Entrepreneur, a whole world of opportunities can open up to you.

So what is an Entrepreneur? Basically anyone who owns their own business.

But don’t panic. It does not have to be a huge company, with employees and massive overhead expenses. Nor does it mean buying a franchise. There are literally thousands of business opportunities out there, if you know where to look and how to find them. And the wealth they can create can make the difference between an average life and an abundant lifestyle. Which one would you prefer?

Remember, you are new to this, so step one is to start part time. Learn the skills whilst still working your current job. And if you are serious about increasing your wealth, you have the ability to earn part time, an additional $1000 plus per month. What would extra $$$ per month mean to you and your family?

For most it would mean a BIG DIFFERENCE.

The time to get started is NOW. Don’t wait. People who wait are waiting all their lives. Do you want the next 5 years to be the same as the last 5? If not, then take action now.

And here’s the secret that most people never realise – The time will pass anyway!

Yes that’s it – The Time Will Pass Anyway! So why not do something to make things better. Unless you are happy with your life the way it is now. It’s entirely up to you.

But here’s the key – if you start now, you’ll be so much better off 5 years from now. And your future self will thank you for it.

Trust me. Nothing changes by itself. No one will jump up and do it for you. And if you do nothing, then that’s what you get in return.

I live by the motto – The only way to predict the future is to create it.

So start your future now. It will be fun. It will be exciting and it will be very rewarding.

Java for a Great Career

About JAVA

Java is an object-oriented computer programming language released by Sun Microsystems IN 1995. Mobile phones to scientific supercomputers, most of the devices employ the usage of Java applications. Java programming derives most of its syntax from C and C++. It is one of the fastest, simplest and reliable platforms as it is one of the most widely used programming languages due to its simplified coding and dynamic functioning.

Variety of certification courses are available for various IT professionals who aspire to gain expertise in Java development and programming. Java programming has 50 JVM languages. A complete java training program incorporates practical knowledge and hands-on experience of object-oriented concepts. Apart from this, there are many other topics covered in the course. The course would ask for some prerequisites in the trainee i.e. for instance, as a learner one is expected to have worked on a programming language (C/C++); basic concepts of HTML, database, and SQL syntax etc. The salary and perks offered to a Java developer is an added advantage which in turn add to brighter career scenarios.

How does Java work?

A Java application is compiled to Java bytecode which is the instruction set for Java Virtual Machine (JVM).

Java compiler does not translate Java codes directly to machine code instead it first translates the Java program to BYTECODE which is essentially an object file for a virtual machine that uses the extension.class This byte-code is created for a virtual platform known as the Java Virtual Machine or JVM.

The bytecode verifier in the JVM then checks the bytecode after which the JVM converts the bytecode to a machine-friendly code. To be more specific it is the Just In Time (JIT) compiler of the JVM which is responsible for this conversion. It also keeps the track of the frequently repeated byte-codes so as not to repeat the compilation of same codes again and again.

This is how Java functions. As the JVM converts the bytecode to a machine specific code, therefore we have different JVMs for different Java platforms because JVMs are not platform independent, the platform independence that Java shows is a layer of abstraction, under which dependence on the platform actually exists.

Some advantages of JAVA:
It is an open source programming language, so does not require heavy license fees each year.
It is Platform independent.
Java API’s can easily be accessed by the Java developers.
Java always allocates the objects on the stack.
Java embraces the concept of exception and specifications.
Incorporated with multi-platform support language as well as web-services support.
Promotes the development of dynamic web applications.
Java programming allows the creation of modular programs and reusable codes.
Enables secure and high-performance software development.

Java programmers are in demand all over the world. Experienced professionals with Java certification earn higher packages. The job roles one can apply for after completing certification course is that of a Web developer, Software Developer, Application Developer and more. The career prospects in Java Programming are very bright and promise a long term career opportunities by helping them to acquire their dream jobs in the respective field.