3 Surprising Ways Artificial Intelligence Can Push Marketing and Advertising to the Next Level

Artificial intelligence is going to change everything we do in advertising and marketing, but not in the way we think. The truth is that if used correctly, RPA software and intelligent machine learning can give companies and agencies the power to provide extraordinary experiences for customers. The kind of campaigns that move the customer on an emotional level.

After all, that is the key to a loyal customer base. The people who come back again and again because they know on a gut level that a business understands them. Steve Jobs saw this after a calligraphy class inspired his design for the iconic mac fonts. Creativity and intelligent automation seem like the furthest concepts from one another, but in fact, they are intrinsically connected.

We are currently drowning in a sea of data. This data contains valuable information about consumer preferences, their likes, and dislikes. The key to creating something that consumers truly want. Even giants, such as holding companies dedicate a massive amount of resources to crunching the numbers.

Combining AI with creativity can open up a whole new field of marketing and advertising. There are three ways this can take shape, and they are all interconnected.

Targeted Experiences – when you add AI to the marketing mix, it opens up a whole new category in the funnel. This means curated experiences for every different type of customer in the market. Capturing Millenials and Baby Boomers with the same campaign, using powerful messaging that appeal to each group. This isn’t the stuff of tomorrow. Many agencies are already deploying AI technologies to their advantage and producing creative that works across the board. According to Entrepreneur, AI will help companies target customers more accurately and place budget dollars where they belong.

Tighter Budgets – speaking of dollars, the analytical power of AI software will help solve one of the most age-old problems in advertising. Funding campaigns that deliver on ROI and help companies take calculated risks that pay off. Marketing and creative wants the budgets to be higher, and businesses want to cut costs. There is no “right” or “wrong” party here. A large part of advertising is trial and error, but that means wasted money. However, when businesses and agencies use intelligent machine learning software to analyze customer data, a lot of the guesswork goes out the window. This creates a positive feedback loop, where money can flow to the projects that need it and build richer marketing experiences.

A Marriage of Creative and Data – any marketing manager worth their salt knows that the best creative is made possible by data and analytics. Machine learning algorithms are making this symbiotic loop stronger. They perform elaborate functions without slowing down the customer experience. This allows creative teams to get fast feedback, giving businesses time to change their approach and become agile. Instead of waiting for analysis to determine if a campaign is resonating, with MLA’s, companies can get results almost in real time.

The Truth About Menu Boards

Digital Menu Boards are utilized in less than 20% of restaurants in overall nation. The other 80% are needlessly missing out on some incredibly easy and effective ways to increase the bottom line.

What’s today’s special?

Over half of restaurant customers look to menu boards specifically to find out what’s on special. But incredibly, almost half the time the very information that these eager customers were looking for, literally with their money in their hands, was nowhere to be found! For the 80%, it’s easy to see why. Imagine how difficult it would be to change static chalkboard signage every time you change your special. For owners of digital display systems, what’s on your display can be changed at the touch of a button, with the changes automatically reflected in your POS system, too.

This disadvantage is especially crushing if your major target consumers are younger. The Millennials, perhaps the most important demographic for QSR establishments, are less set in their ways about everything, including the food that they eat. They are looking for new food experiences and your meal specials are prime candidates. Why would you want to miss this opportunity?

One picture is worth 1000 words:

QSR customers are in a hurry. They won’t take a time to read lengthy explanations. That’s why pictures are essential, especially if you’re promoting a new menu item. A tantalizing vision of your latest promotional special, in all its mouthwatering glory in living color, will have your customers reaching for their wallets far faster than any verbal description. While posting great pictures is as easy as a few taps on a keyboard for operators boasting digital display systems, it will present much more of a challenge for those still stuck with chalkboard or painted signage.

Greater control with digital signage:

For franchises or other types of multi-site operators, what customers see on menu boards can be centrally controlled. A new limited time offer and new pricing can be made to appear at all your locations, whether they are on the other side of town, or on the other side of the continent. And, if you’re spending millions on advertising that great new blockbuster offer on the web and on TV, you want to make sure that what your hungry, eager customers see on your menu signs is in sync with the expectations that you spent so much time, effort and money in creating.

6 Hacks to Keep Your Web Design Forever Young for Corporate Branding

Website aging is analogous to human aging. As you need to take good care of yourself, so does you need to keep your business site in excellent condition? Keep it refurbishing on contemporary standards. After all, this is from where you get money.

Every web design project, big or small, comes with specific considerations and contemplations. With the passage of time it starts appearing like an old chimney that needs renovation. The drastic consequences of not keeping your site updated are decreased user engagement, declined potential leads and, eventually, depleted conversion rate.

Make Your Corporate Identity Your Web Design Guideline

Often online retailers think once developed, websites will keep on rolling prospective users in the wake of a building of a loyal consumer base. It’s not true. You need consistent support from your hired web design agency in UK to keep your website a permanent source of revenue generation. Here you need to make the maximum benefit of your corporate business identity.

In the following, I bring you significant hacks to make your website design appear youthful with evergreen functionality.

1. Discard Data Junk & Profitless Content:

Don’t ignore data junk, dead files and also content that’s no more beneficial for your business growth and development. Regardless of your project size and whether or not your website is growing organically, remove abandoned content and data junk. The good reason to do this is to keep up with the excellent visual appeal and performance of the website.

2. Find & Fix the Outdated Functions:

To keep your site forever young, find and fix all the old functions. Abandon all unclear coding blocks that are different types of snippets present on the website for various reasons. If you want your site to work at a glance, then take good care of coding standards. For instance, you built a site in PHP and added responsible code snippets, but now they are the part of obsolete language versions which you should not continue anymore.

3. Defective External Links:

Over the years, you may find hundreds of broken links. Either close them forever or fix them. No matter what SEO potential you invest in brand marketing and sales, if you fail in dealing with this problem, you will be going to destroy everything you built – sooner or later. There is no second opinion in it. External links once get defective will leave a negative impact on your Google ranks. If you do not want to experience this suffering, then don’t delay in fixing the problematic links.

4. Broken Internal Links:

You cannot afford to ignore this problem as well. If you don’t pay attention and deal with side effects of broken links or 404 errors, it will hurt your business to the core. It may put you out of the competition because if not detected and resolved timely then it will affect your site’s ranking resulting in decreased search engine visibility.

5. Improvise CMS Nomenclature:

A robust content management system is the cornerstone of business sites. You can upgrade it whenever there is a new update. But, often you may not clear about updating the CMS or not. Today, it as a standard thing to do. Continues blending of different platforms is a plus.

Don’t allow your CMS turn wild; it usually happens when site’s clear structures turned into a maze. For example, if you want to add a database query and developer doesn’t know how to do that in the current CMS and flange-mount HTML coded website allied with an external MySQL database to deliver the required information. I doubt if it’s not going to trouble you while submitting your offer.

6. Go Latest with Mobile-First Index:

It’s good to stick to well-established web design trends such as responsiveness, parallax interaction, noticeable CTAs, convenient checkout process, and easy navigation, etc. But, as a web designer, avoid going through a wrong door. It means make well-informed technological principle decisions.

All businesses need barrier-free website designs since the year dot. Therefore, they should have sites that work properly on all types of mobile devices. But, at the same time, no business can afford missing out any trend such as Google’s recently introduced mobile-first index feature.

Verdict:

If you need a forever attractive, young and productive website, then keep its design overhauled at regular intervals – ensuring seamless user interface leading to the exceptional user experience. Keep your web design simplistic and responsive while supporting all devices, browsers and digital marketing platforms for boosted conversions and staying in the business lead.